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Orkut Goes Selling!!
Posted by Frozy
on
Wednesday, January 03, 2007
The moment of reckoning for Orkut! Orkut started earning money for Google when it started advertising in its communities.
This has been the topic of discussion as to when Google will take its online community to the advertising piranhas. I guess this is the second most coveted realty space on the web after the Google home page.
But I am wondering why Google has not gone one step ahead and started advertising for each person on Orkut rather than for the entire community? May be the analytics engine that Google is developing is not yet complete. That day will be something.
Imagine… One day you scrap your friend that you are going to buy a camera and after 15 min you get a mail through your Gmail account which contains all the possible locations near you (the location they get from your Orkut account) that sells that particular brand and its variants. May be some more links through Google which gives you the review of the product. And may be a snap shot of Google earth showing the topography of the shops where you can have a look at the camera. Guys... It may not remain fantasy for long. I can bet my teeth on that.
As of now I am connected to some 38,224,198 people through a modest number of 209 friends. Imagine if someone can tap all the needs and wants of these people and channel them to buy some product by suggesting all possible offers. That will be a revolt in the way one does marketing now. Sadly, many of the marketing mantras may have to commit suicide. Google will prevail over all. Frightening? Hmmm.. Guess so..
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This has been the topic of discussion as to when Google will take its online community to the advertising piranhas. I guess this is the second most coveted realty space on the web after the Google home page.
But I am wondering why Google has not gone one step ahead and started advertising for each person on Orkut rather than for the entire community? May be the analytics engine that Google is developing is not yet complete. That day will be something.
Imagine… One day you scrap your friend that you are going to buy a camera and after 15 min you get a mail through your Gmail account which contains all the possible locations near you (the location they get from your Orkut account) that sells that particular brand and its variants. May be some more links through Google which gives you the review of the product. And may be a snap shot of Google earth showing the topography of the shops where you can have a look at the camera. Guys... It may not remain fantasy for long. I can bet my teeth on that.
As of now I am connected to some 38,224,198 people through a modest number of 209 friends. Imagine if someone can tap all the needs and wants of these people and channel them to buy some product by suggesting all possible offers. That will be a revolt in the way one does marketing now. Sadly, many of the marketing mantras may have to commit suicide. Google will prevail over all. Frightening? Hmmm.. Guess so..
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